Strategic Planning: A Handbook for Sustainable Entrepreneurs is part of the Sustainable Entrepreneur’s Library of Resources for Strategic Planning. The Handbook begins with an introduction to the formal strategic planning process and identifies and describes the fundamental elements of the planning process and desired outputs of that process—a mission statement, a strategy statement, strategic goals and objectives, and tactical and operational plans. The Handbook then goes on to discuss how internal and external environmental forces impact the strategic planning process. The Handbook continues with coverage of the key steps in the strategic planning process including collecting and analyzing information, strategy development using “situation” analysis, preparation of the mission and strategy statements, establishing strategic goals and objectives, preparation of a strategic plan and implementation and monitoring of the company’s strategic plan. Specific attention is given to the development and implementation of a business plan beginning with a brief description of the purposes and uses of a business plan and the need to establish formal processes for collecting information for the plan and completing the drafting and review of the plan on a timely basis. The actual steps in collecting and analyzing information to be used to prepare the plan are described in detail including industry analysis, product and market analysis, competitive analysis, financial planning and analysis, organizational analysis, and risk analysis. The Handbook also includes a description of the main sections of a typical business plan as well as a discussion of various specialized topics.
The Handbook includes the following tabs:
Introduction to Strategic Planning
Environmental Forces and Strategic Planning
Download the entire Handbook here.