Going Global: A Handbook for Sustainable Entrepreneurs is part of the Sustainable Entrepreneur’s Library of Resources for Globalization. The first guide in the Handbook provides an overview to globalization that begins by discussing the reasons that firms are looking to globalize their businesses and the advantages that may be realized from entering new markets and tapping into foreign sources for functional skills, technology and management expertise. Also included is a discussion of the various types of foreign markets and the strategies that companies may use for market entry and for overcoming some of the challenges associated with building an international company. The guide also covers globalization in developing countries including the degree to which those countries are integrated into the larger global economy and the strategies that firms from those countries are using to exploring foreign markets for sales, capital, human resources, technology and other business activities.
The second guide in the Handbook discusses the challenges of designing a global organization and explores various strategies and structure that might be selected by growth-oriented entrepreneurial firms. The third guide in the Handbook covers a variety of topics relating to managing global business activities including evaluating foreign markets and developing an international business plan and export planning. The fourth guide in the Handbook lays out the framework for building and managing a global compliance program and includes specific chapters on import and customs compliance, export compliance, antibribery compliance and antiboycott compliance. The fifth guide in the Handbook discusses selling in foreign markets including export planning and negotiating and documenting international sales arrangements. The sixth guide in the Handbook discusses purchasing in foreign markets including import planning and negotiating and documenting international purchase arrangements. The seventh guide in the Handbook covers investing and operating in foreign markets including various strategies such as establishing foreign branches and subsidiaries, international strategic alliances and joint ventures, cross-border investments and cross-border mergers and acquisitions.
The Handbook closes with a Sustainable Entrepreneurship Project Research Paper that surveys cross-cultural studies and begins with the thorny and difficult issue of defining the term “culture” which is addressed by documenting various definitions offered by researchers from different fields and listing and discussing certain fundamental properties and components of culture that appear to be commonly recognized in the field. The Research Paper moves on to describe of the evolution and development of cross-cultural studies, including the search for universal questions and issues of the human condition that eventually led to a proliferation of models of cultural dimensions that are described in detail in the Research Paper. The Research Paper also explores “country clusters”, which are groups of two or more countries that are deemed to be similar enough according to relevant dimensions to be grouped together. The Research Paper discusses the dimensions most commonly relied upon in the clustering process and summarizes clusters identified in some of the major cross-cultural research studies. In addition, the Research Paper includes additional information regarding the various clusters such as tendencies of their members with regard to cultural values and preferred leadership styles and behaviors.
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