Prepare Business Development Presentations for Your Marketing Plan

Attorneys and law firms should develop an overall plan for building
and maintaining their law practice. Before getting down to specifics, the
attorney should determine the areas of focus, identify his or her professional
interests, and attempt to align those interests with the needs of the specific
geographic or industrial marketplace. Each attorney should develop their own
formal written marketing plan, and all of the marketing plans should be
combined into a firm-wide plan which can be used as the basis for making
decisions regarding larger marketing expenses, including sponsorship of
seminars, engagement of public relations consultants, and hiring of an in-house
marketing director.  This report covers a key element of that marketing plan: your own personal business development presentation.

3 thoughts on “Prepare Business Development Presentations for Your Marketing Plan


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