Sponsorship Arrangements for Online Portals

Companies may be established to launch and maintain so-called “online portals” that focus on providing information and services to a targeted group of customers.  For example, a website might be created to appeal to entrepreneurs and provide information on how to start a new business, obtain financing, recruit employees and create a business plan.  In order to generate financial support for such a site and collect content of interest to the target group the promoters of the website may enter into sponsorship arrangements with professional services providers, such as a law or accounting firm.  The arrangement will be memorialized in a sponsorship agreement that sets forth the terms and conditions upon which the provider will be acknowledged as a “sponsor” of the portal, which will allow the provider to receive the benefits of having its name and services prominently featured in the portal in order to generate sales activities with the visitors to the site from the target market.  The agreement should describe the consideration to be delivered by the provider in order to maintain sponsorship status, the steps that the company is required to take in order to market and promote the services of the provider, the term of the agreement, and the terms of any licenses from the provider to the company relating to the use of the provider’s intellectual property (e.g., copyrighted materials and trademarks). The content in this post has been adapted from material that will appear in Business Transactions Solutions (Fall 2008) and is presented with permission of Thomson/West.  Copyright 2008 Thomson/West.  For more information or to order call 1-800-762-5272.

2 thoughts on “Sponsorship Arrangements for Online Portals

  1. Counselor Online

    Sponsorship is similar to advertising it allows people and organizations to promote their businesses and activities by using television airtime to make announcements.Art is not about conforming to one ideal or one person’s way of expressing themselves rather it is about getting in touch with one’s own creative spirit as possible means of healing.


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